The North Face has launched its new Ventrix Jacket, a coat
that eliminates excess heat through movement and effort to achieve balanced
warmth and breathability.
To celebrate the release of Ventrix and its heat release
technology,
The North Face has
teamed up with musician Maggie Rogers to create "The Release
Project," an immersive digital experience that enables Rogers' new track,
"Split Stones. Layered." Layer per motion With more motion, more
layers of the song are played until the entire track is finally unlocked.
ventrix-mens-1
“Maggie's sound is inspired by her connection to the
outdoors,
often drawing inspiration from the movement and rhythm of
nature. As a brand steeped in outdoor exploration of all kinds, Maggie's
approach to music makes her the perfect companion for The North Face and the
launch of our Ventrix jacket. - Tom Herbst, Vice President of Marketing, The
North Face.
Maggie rose to fame after her song "Alaska"
was performed by Pharrell Williams during a master class at
New York University. Rogers also appears in the campaign film Venttrix,
directed by filmmaker Grant Singer. The North Face athletes Jimmy Chin, Alex
Honnold and Emily Harrington also appear in the film, which was filmed in
Portland and Mount Hood, Oregon and El Plomo, Chile.
“I took the first sound samples from 'Split Stones'
on a month-long
backpacking trip to Oregon in the summer of 2013; Since then, I have collected
samples and reconstructed the song in studios and bedroom trails. I'm very
excited to combine the two things that I love, technology and the environment,
to create a way that people can hear the song, but also feel a little part of
it. Action and process that inspired her "- Maggie Rogers
Ventrix is the next evolution of The North Face's
synthetic insulation
technology designed for highly aerobic activities in varying weather
conditions. The technology includes laser perforation of insulation designed to
expand and release heat or contract and retain heat with movement to prevent
overheating or sweating.