New from Giorgio Armani: Stop and See, a short film for the Giorgio Armani Frames of Life 2017 campaign.
Set in a world that
never stops moving, three main characters are trapped in a relentless quest for
success. The crucial point, will they decide to stop and smell the roses and
thus enjoy life?
The Frames of Life campaign is an initiative by Giorgio
Armani to remind us to savor our surroundings and a warning so that we never
stop dreaming. The film offers poignant portraits, rhythmic black and white
shots that reinforce the high-energy aspect of the film.
Shot in Lisbon, the City of Light that has a renowned
artistic and creative community located on the edge of the land, the river and
the sea,
and Lisbon is also a city on the move. Fixed by Pepe Avila
De Pino and Kirsten Tan, these rising stars also appeared in the 2014 City
Frames Movies as students at NYU Tisch School of the Arts.
The film is, of course,
a way for Giorgio
Armani to present his impressive collection of AW17 glasses and sunglasses with
Italian brand glasses at the center of the story. The collection's intricate
details are created using state-of-the-art production and construction
techniques to ensure maximum comfort and a modern yet timeless elegance that
Giorgio Armani captures so well, every time.
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