If you've ever done an exhaustive Google search for
"best men's pants"
or similar search
terms, you've certainly come to Slowear's Incotex. The Italian brand has built
a reputation for timeless classics, durability, and Italian flair. And until
now, Slowear brands such as Incotex (pants), Zanone (mesh), Glanshirt (shirts),
Montedoro (jackets and tracksuits) and Officina Slowear (shoes and accessories)
were only available in stores, limited ranges like MR PORTER. and
MATCHESFASHION. Starting this week, customers and enthusiasts of the Venetian
group's brands can now shop their men's collections directly on the slowear.com
site
Slowear's physical stores will remain and are recognized
as places where shoppers can relax in the living room listening to vinyl
records,
flipping through photo books and sipping Prosecco. It is
something they have taken digital, in their own unique way.
"The need to become increasingly international and
adopt a strong omnichannel approach is one of the many challenges we have faced
in recent years,"
said Roberto
Compagno, President of Slowear. “We are delighted with the evolution of the
Slowear world and increasingly convinced that a high quality product, a
fundamental objective to which every company should aspire, must be
complemented with a unique and rewarding shopping experience in all channels.
globalmarketingguide bloomersweb techbizcenter marketing2business